Find the road blocks and choke points in your sales process
During the pandemic shut down when I was forced to sell remotely in my other business (retail furniture) I became aware of just how many choke points we had in our sales process. It was difficult for a customer to spend money with us. The customer had to contact us for pricing, open the email, get a manual quote, play phone tag with our sales staff, then call back to manually place a deposit on the order. The sales process took days or weeks simply because adherence to dated strategies.
Pricing. It was and still is common for furniture stores to not provide pricing online. Part of this is due to how complex the items are compared to the available website staffing. But there long has persisted the idea that showing prices can scare customers off. There is little evidence for this idea. Customers generally get an idea of budgeting from browsing sites and its either within budget or not. When shopping for software its incredibly annoying to have no idea what the product costs (is it enterprise, or within my budget). The mystery is just a waste of time. Quoting isn't selling. It's busywork. Providing customers with pricing and justifying it will allow you to qualify customers and work with the higher quality customers who proceed further into the sales funnel.
Evaluate your processes and ask yourself if you would find the experience pleasant if you were the customer. Do you enjoy waiting days to find out if the item you are shopping is within your budget? Do you like only having the option to make the payment during business hours? Would you enjoy buying from your business?